To continuously build on our long-held relationship with the people in our company, having created an excellent working environment.

To anticipate and satisfy the needs and wishes of our customers with all due professionalism.

To offer consumers products at the best value for money and of the highest quality, meeting all European and global standards.

To maintain a high level of services and to increase our productivity.

To promote and support Greek products and Greek producers and thus bolster employment in Greece and competitiveness among Greek enterprises.

To keep open channels of communication with consumers so that we may be kept abreast with the latest consumer trends and habits and remain aware of our company image in the eyes of consumers.

To maintain a healthy co-operation with our suppliers and collaborators by cultivating a climate of mutual trust which will help all parties to achieve their goals, and always with the interest of the consumer in mind.

To remain true to our philosophy and show sensitivity on social and ecological issues through various actions and by taking initiatives for the good of the community and the environment.